For too long, the objects we use for our most intimate moments have been designed for the shadows. They were items to be tucked away in drawers, shrouded in a sense of apology or secrecy. But at LBDO, we believe that the tools of pleasure should be as beautiful to live with as they are to use.

Intimacy is not a secret to be kept; it is a vital part of a refined, intentional life. This belief is the foundation of our newest creation: Rush.

Design changes how we experience intimacy

The way we treat an object dictates how we feel when we use it. When a device is designed to be concealed, it reinforces an outdated narrative that pleasure is something to be whispered about.

Elevated design is a prerequisite for elevated pleasure. By creating an object that is "display-worthy," we are inviting a shift in perception. When you place Rush on your nightstand - housed in its sculptural glass base - you are making a quiet, powerful statement that your pleasure is a priority, not an afterthought. This isn't just about aesthetics; it is about creating a physical environment that validates and celebrates your desire.

A new dialect of sensation

While our bestselling Essensual Vibe is loved for its deep, grounding resonance, Rush introduces a more focused, rhythmic approach to sensation. Using air-pulse technology, it delivers controlled waves of pressure that mimic the natural "throb" of arousal.

• A gradual build: With 9 intensity levels, Rush allows for a gentle to powerful progression. It is designed for exploration, letting you dictate the pace of your own experience.

• Intuitive and unintimidating: As sexologist Chantelle Otten notes, the softness of the air-pulse creates an experience that is elevated but never overwhelming. It is precise and controlled, offering a different tactile language for those seeking an alternative to traditional vibration.

Form meets feeling

Every detail of Rush has been considered to ensure it feels as intentional as it looks. From its medical-grade, body-safe silicone to its seamless, water-resistant design, it is a tool built for the modern lifestyle, whether that includes a quiet night in or a long, indulgent shower.

Available in four curated colourways including the soft hues of Rosewater and Sky, it is a piece of sculpture for your most private spaces.

The celebration of the surge

Launching this Valentine’s Day, Rush is our manifesto on the importance of self-pleasure. It is a reminder that the most sophisticated form of intimacy is the one you cultivate with yourself.

By bringing pleasure out of the drawer and onto the nightstand, we aren't just launching a new product. We are participating in a growing cultural shift - one where pleasure is treated with the same care, intention and design as any other part of our lives. It’s time to embrace the rush.